EcoTherm® has launched a new and unique product branding concept that makes it quick and simple to select the right PIR insulation for the needs of its customers. EcoTherm® says the new intuitive branding marks the end of confusing product codes and meaningless prefixes, and simplifies the product selection process for specifiers, installers and distributors.
Application based branding allows for the quick identification of the right product for the right application, avoiding confusion and wasted time in selecting the wrong product, and providing peace of mind that the selected product fits the application. For example, for a felt roof application, choose EcoTherm® Eco-Felt, mechanically fixed applications need Eco-Fix, or Eco-Bond for fully bonded systems, and if it is a flat roof deck, select Eco-Deck. EcoTherm® also offers a multi functional universal board - conveniently called Eco-Versal, and not forgetting EcoTherm®’s industry leading, best in class, one square metre insulation board, Eco-Metre.
Dale Kaszycki, Marketing Manager of EcoTherm® Insulation (UK) Ltd, believes the new brand identity is unique in the industry and reflects the company’s commitment to taking customer service to the next level. He comments: "Innovation isn’t just about developing new products it’s also about new ways of improving the customers experience when dealing with EcoTherm®. With building regulations, performance specifications and new methods of construction we’re making it easy for our customers to identify the best EcoTherm® insulation solution for the individual demands of different projects."
As part of EcoTherm®’s fresh approach to product branding, the company has also introduced three product categories, or Product Market Combinations, aimed specifically at identifying groups of products for each application: Slimline for walls, Baseline for all floor applications, and finally Topline for roofs.
EcoTherm® is supporting the concept with a brand new suite of literature, including a handy, simple to use A5 Product Selector and Price List. The 16-page brochure provides up-to-date information for every type of EcoTherm® PIR insulation board, from sizes and thickness to product codes and delivery schedules, all presented in an easy-to-understand format. This is supported by a Specifiers’ Guide and the soon to be launched Installers’ Guide.
With production facilities across Europe, and a brand new high-capacity line at its plant in Essex, EcoTherm® supplies its product range in the UK through insulation distributors and builders’ merchants nationwide.